The strategy for achieving this vision and mission is to:

  • Partner with government and its agencies using the Umlazi Festival & Expo as a vehicle for socio- economic development.
  • Empower small businesses and local traders by facilitating their participation in the Festival  & Expo as exhibitors and suppliers.
  • Provide a training and support programme for SMME exhibitors at the Expo to maximise their chances of success, so creating more employment opportunities especially for the youth.
  • Expand the provincial footprint of the festival expo by hosting similar events albeit on a smaller scale at selected townships in KwaZulu-Natal.
  • Establish networking opportunities for small businesses and the formal business sector who exhibit at the Expo.
  • mploy local residents wherever possible in the provision of products and services to the Festival & Expo.
  • Create a venue and event for sponsors and exhibitors to market their brands, exhibit and sell their products to visitors to the show and the uMlazi business community.   
  • Provide a platform for the promotion of government departments, community organisations and NGO’s.
  • Assist the youth with career guidance and employment opportunities.
  • Develop the arts, crafts and heritage industries of Umlazi and KwaZulu-Natal.
  • Identify and develop tourism opportunities in Umlazi and KwaZulu-Natal.
  • Involve the talents and cultures of the broad Umlazi community to make the Festival Expo an inclusive and representative event.
  • Create an entertainment and activity programme featuring local and international artists to attract both local residents and visitors from further afield.
  • Communicate Umlazi and its success story to a global audience through an extensive national and international media campaign.
  • Contribute to the development of Umlazi and KwaZulu-Natal as global brands.
  • Establish the Umlazi Festival & Expo as “THE “event for promoting Umlazi business, culture and heritage to Africa and the wider world.